At TogetherBe, we believe our culture needs to return to a more intuitive parenting approach. This is the principle reason we design our products to strengthen the bond between parents and babies and why we make certain our gear will help parents keep up with everyday responsibilities.
Founded by Melissa and D Hamilton Radcliffe and inspired by their children, TogetherBe started in 2006 offering the Peekaru Original. The Peekaru Original was designed by Melissa one snowy day on the preschool playground. While wearing her 6 month old in a baby carrier, she was also wearing an XL Mens ski coat to stay warm. Melissa went straight home and tried to buy a babywearing coat that fit her needs. The needs were simple:
- More form fitting than a mens coat
- Closed between her baby and her neck to keep out the cold
- And something that she could wear all year round.
It didn’t exist, so Melissa pulled out her old sewing machine and the first Peekaru Original was born. The very first day she wore it, she was stopped by 7 people asking where she got it and how they could get one, and that was just enough to get started.
2012 Update: In August of 2012, Peekaru was acquired by Boba Inc., another family based Colorado company. For more information on the Boba-Peekaru story, please visit Boba’s website here.